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McAlister's unveils 2009 initiatives
March 15, 2009
RIDGELAND, Miss. — McAlister's Deli is debuting a number of innovative additions for 2009 while celebrating its 20th year of operation.
The most recognizable changes are the redesign of its distinctive menu boards and the addition of several new menu items. McAlister's Deli is unveiling a "Choose Any Two" option, where guests can select two menu items from a choice of any half sandwich, wrap or panini, a cup of any soup or chili, half of any salad or half of any spud for $5.99.
McAlister's also will be introducing the "Be Choosey" offering, a build-your-own sandwich where guests can select meat, cheese and unlimited spreads and toppings for $5.99. All new menu items will be available systemwide by the end of April.
"Our new menu offerings and campaigns are getting rave reviews in test markets for taste, value, quality and — most importantly — a higher level of guest intent for return visits," said McAlister's Deli president and CEO Phil Friedman. "Our research showed that our guests loved our huge menu and all the choices available, but that they wanted even more freedom to pick and choose. Each item was specifically selected to provide our guests with choice and variety as well as an excellent value proposition."
McAlister's Deli also is introducing melamine plate ware and flatware, to be used throughout the system's nearly 300 locations. According to chief operating officer Ken Green, the new items will provide guests with a more upscale dining experience while also signaling the beginning of McAlister's efforts to reduce the company's environmental impact. Approximately 45 restaurants are currently offering plate ware and flatware for all dine-in items and Green hopes to have every McAlister's location following suit by year's end.
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