News

McAlister's hires former Coca-Cola, CPK exec to lead marketing team

June 11, 2019

McAlister's Deli, owned by Focus Brands, has hired Natalia P. Franco as its chief marketing officer. In her new role, she'll oversee developing and executing marketing strategies, according to a company press release. She'll also accelerate the evolution of the brand to increase its relevance from a positioning, menu innovation and digital guest experience standpoint. 

"Natalia's experience leading iconic brands to exceptional growth will be instrumental as we continue to push the envelope on menu innovation, amplify digital marketing strategies and leverage the strengths of this great brand," Joe Guith, president of McAlister's Deli, said in the release. "Her leadership in this newly created role of CMO will help propel the brand forward, and we are looking forward to the positive impact she will have on the brand." 

Prior to launching her own brand marketing consulting group, BrandMark Global LLC, Franco was chief brand and strategy officer at California Pizza Kitchen and senior vice president of marketing and culinary for IHOP. She has also served as the executive vice president and worldwide chief marketing officer for Burger King in Miami and held various global leadership roles with The Coca-Cola Company, Pillsbury Company, General Mills and Unilever.

"McAlister's is a relevant brand, friendly and casual, with fresh offerings that appeal to a broad set of consumers," Franco said in the release. "I look forward to partnering with its dynamic leadership team and experienced franchisees to further develop McAlister's growth in the marketplace."

Photo provided by McAlister's