News

McAlister’s Deli brings back successful Tea Town promo

June 22, 2011

McAlister’s Deli and its 2011 Beverage of Summer promotion is again searching for Tea Town USA, its biggest summer promotion to date. McAlister’s will use its sizable Tea Freaks Facebook fan base in conjunction with in-restaurant promotional materials to have guests vote online at www.teatownusa.com to enter their town to win the title of Tea Town USA.

This year’s contest has several changes, including the ability for guests to “earn” their town an additional two points per day by checking in through a smartphone in-restaurant and by uploading a snapshot to the weekly photo challenges. The top 10 towns will win donations for their chosen nonprofit organization with the winner of the title of Tea Town USA earning $7,500 for its chosen organization.

McAlister’s also will bring back last summer’s hottest tea accessory: the McAlister’s Tea Tumbler. The tumbler will feature a new design and can be purchased by guests for $6.99. Guests can then bring their tumbler back for the remainder of 2011 and have it filled with McAlister’s ice tea for only 99 cents.

The Beverage of Summer promotion will culminate as McAlister’s declares July 28, 2011, “Free Tea Day.” All participating restaurants nationwide will provide a free 32-ounce glass of McAlister’s Famous Sweet Tea with no purchase necessary.

Additionally, in conjunction with the Beverage of Summer promotion, McAlister’s is introducing new, upgraded premium ingredients throughout its menu. The ingredients include new proteins including Black Forest Ham, Black Angus Roast Beef and Butterball turkey and artisan foccacia and ciabatta breads and other premium ingredients such as brie cheese, guacamole, roasted corn, poblano relish and caramelized onions. The upgrades and new ingredients will be featured in a new line of grilled sandwiches including the Horseradish Black Angus and Cheddar served on focaccia and the Southwest Chicken Griller served on ciabatta as well as on other items throughout the menu.