News

Maui Wowi promotes corporate responsibility with Team Karma

April 10, 2014

Maui Wowi, the Greenwood Village, Colo.-based coffee and smoothie franchisor, has launched Team Karma, a  philanthropic initiative designed to get corporate employees more involved within the local community, according to a company press release.

The first Team Karma event was March 26 at the Food Bank of the Rockies in Denver; employees stacked and loaded 85,000 pounds of food, fulfilling orders to be delivered to various hunger-relief organizations across Northern Colorado. The team also worked in the food bank's reclamation department to sort donated products and pack boxes with essentials, said Mike Weinberger, CEO of Maui Wowi.

"Sometimes we get lost in the grind of everyday work and personal life, and we lose perspective," he said. "Our first Team Karma event reminded me how fortunate I am to have a roof over my head and food on the table. Further, it strengthened my resolve that giving back to the community and those in need are key components of Maui Wowi's identity. We need to continue the conversation on how Maui Wowi and the Team Karma program can grow throughout our 'ohana' (family)."

Through its new Team Karma program, Maui Wowi has made a commitment to do one volunteer day each quarter with a different focus each time, e.g. flood relief, helping the homeless, etc.

The company's franchisees actively donate and give back through the No-Work Fundraising Program, which encourages franchise owners to work events and give a percentage of the sales back to the organization, such as schools and youth sports teams, Weinberger said.