Operations

Matcha Magic launches nationwide expansion

Photo: Matcha Magic

July 16, 2025

Matcha Magic, a woman and minority-led health-focused matcha cafe, announced a nationwide expansion plan, starting with its first franchise location at Louisiana State University. The Bellevue-based company also plans to open three locations in Seattle's South Lake Union, Capitol Hill and Redmond neighborhoods.

Matcha Magic aims to open 20 corporate and franchise locations within the next two years. Since its opening, the company has received over 100 franchise inquiries. The LSU campus franchise, which opened June 19, is part of an aggressive strategy to open six university locations this year.

"This exciting and anticipated expansion marks a significant milestone for the brand," Rachel Barnecut, founder and owner of Matcha Magic, said in a company press release. "It enables us to grow our footprint and bring delicious flavors and the health benefits of matcha to more communities."

Matcha Magic, which opened in 2022, is known for its ceremonial organic matcha beverages and smoothies. The brand sources high-quality ceremonial and organic matcha directly from farmers. Its menu includes unique lattes like Strawberry Matcha, Toasted Matchamallow, and Matcha Horchata, as well as "Potions" featuring adaptogens such as the Magic Mocha and Matcha Julep. Last year, Matcha Magic also introduced eight nutritious smoothies and recently added a Toast Flight and four acai bowls to its offerings.

The company emphasizes its commitment to quality and sustainability, using only compostable and recyclable materials. Strategic partner Conscious Hospitality Group, a growth equity investor, supports Matcha Magic's expansion.

As a woman-founded company, Matcha Magic contributes 5% of its sales to Ladies Who Launch, a nonprofit supporting women and non-binary entrepreneurs. The brand also offers reduced franchise fees for women and minority partners.

"We're seeing demand that far exceeds our initial projections for growth," Barnecut said, "positioning us to lead Americans to discover and embrace this ancient wellness superfood."

Matcha Magic's 2025 roadmap includes creative collaborations, a membership program and an expanded retail line.