Operations
Martha Stewart leading BurgerFi's innovation team
February 25, 2021
Florida-based BurgerFi International Inc. has named food entrepreneur and cultural icon, Martha Stewart, to its board of directors as the chair of the Product & Innovation Committee.
"Highly regarded as the 'original influencer,' her lifetime of successful achievements and knowledge of marketing, product innovation and food expertise are second to none," Ophir Sternberg, executive chairman said in a company press release. " As a pioneer in the world of culinary consumerism, Martha stands out as a leader and has the unique ability to connect with an audience. We look forward to her contributions and creative ideas that will enhance the BurgerFi business and brand."
Stewart reaches more than 100 million fans on a monthly basis, holds a 96% brand awareness among women in the U.S. and 70% of U.S. of millennials said they have tried a Martha Stewart recipe. She's the founder Martha Stewart Living Omnimedia, the author of 98 lifestyle and recipe books and an Emmy award-winning and James Beard award-winning television show host.
"BurgerFi's chef-driven concept attracted me to the brand. From their hand-crafted menu items and their commitment to the NAE program — No Antibiotics Ever, BurgerFi's mission to redefine the way the world eats burgers is powerful and showcases their efforts to excel with their products and innovation," Stewart said. "I am looking forward to being a part of the BurgerFi family and watching the brand amass its true potential.
"BurgerFi is a powerful better burger concept and when you combine forces with a powerhouse like Martha Stewart, who can infuse her talent, experience and knowledge with a passion and excitement for the brand, it's a recipe for even greater success," BurgerFi CEO Julio Ramirez said in the release. "It a great honor to welcome Martha Stewart to the BurgerFi board of directors. With chef-inspired products, Martha's appointment to the board seemed natural given her cornucopia of achievements. Her contributions as Chair of the Product & Innovation Committee collaborating with our very own Chef Paul Griffin will undoubtedly boost the brand and create strong value for the company."
Established in 2011, BurgerFi has nearly 125 restaurants domestically and internationally.
