Technology

Maple Street Biscuit using app to find employees

February 1, 2022

Jacksonville, Florida-based Maple Street Biscuit Company has accelerated its hiring efforts by rolling out Landed, a mobile app connecting hourly food and retail workers with local employers. Maple Street, which has over 40 stores and has been opening locations at a rate of one or two per month, is using the app to not only fill open positions at existing stores but also when it opens locations.

Kimberly Johnson, talent acquisition specialist at Maple Street, said each store opening requires the team to hire over 40 workers within a month, which is quite a challenge in the current labor market. Since implementing Landed in October 2021, however, the chain has filled every position. It's also doubled staff levels at existing locations and grown application flow in challenging markets by 7.5 times.

"In the current hiring environment, it's tough to stand out as an employer," Johnson said in a company press release. "We've put a lot of thought and work into updating our employer brand, to convey our family-oriented values, and attract candidates who are a cultural fit and are likely to stay for the long term. Landed has become a critical piece of the puzzle, helping us quickly identify the best candidates and get them in for an interview before they take another job. It's important to us that candidates get to know our brand and want to live out our mission: 'Help People. Serve Others. Be Part Of The Community.'"

How it works
Job seekers using the Landed app or online portal are guided through setting up their Landed candidate profile, which includes short videos plus details on their work experience, location and shift availability. Candidates may then browse jobs available near them. Landed's AI-based intelligent matching technology matches candidates with employers for whom they might be a fit.

Hiring managers download the Landed Employer mobile app and input hiring goals such as role titles, headcount, pay rate and locations. Landed then presents the employer with candidates who are the best matches for their open positions based on its intelligent matching algorithm, driven by AI tech. Hiring managers can see matched candidates, organize their candidate pipeline into different folders, and communicate with candidates all from within the app, Landed founder and CEO Vivian Wang said in the release.

"Employees have so many options — it's really critical to respond quickly, to be their first interview and for employers to come out with a strong offer on the spot at the interview," she said "Landed can facilitate all of that, helping employers improve their hire rates and improve retention, because they are finding and hiring candidates who are great fits for their positions."