News

Mamoun's Falafel going cross country

April 4, 2018

Mamoun's Falafel, which first opened in 1971, in New York City, is rolling out a nationwide franchise expansion plan. The chain — which has five corporate stores in New York, New Jersey and Connecticut as well as two franchised locations in New Brunswick, New Jersey, and Dallas — will open three locations this spring in Philadelphia, Long Island and Fort Lee, New Jersey, according to a company press release. Additional units are also in the pipeline and projected to open by year's end in Staten Island, northern California and Chicago.
 
Founder Mamoun Chater established the business with the mission of delivering fresh, authentic Middle Eastern cuisine. The original menu, which Chater created using traditional Syrian recipes, ingredients, and spices, is still the menu offered at all Mamoun's locations today. Chater's four sons, however, are now running the business and want to share their father's legacy with the rest of the country.

"My brothers and I were practically raised in the original Greenwich store, so it means a lot to have the opportunity to share a piece of our childhood and our father's legacy with people around the country," Mamoun's CEO Hussam Chater, said in the release. "The franchisees we have partnered with thus far are passionate about the brand and excited to join the Mamoun's family. Their enthusiasm, paired with the resources and systems we've developed, have led to Mamoun's success in each new market, and we look forward to repeating this pattern as we continue to grow."

Freshness has always been central to the Mamoun's brand and continues to remain the focal point as the concept opens new franchises nationwide. In order to ensure the high-quality freshness of its menu, Mamoun's uses a commissary that adheres to strict production system standards. The brand has also partnered with sous-vide pioneers, Cuisine Solutions, to ensure quality and consistent production of all of Mamoun's authentic and proprietary meat items, such as its signature shawarma, according to the release.

To further ensure the menu is properly duplicated across the country, while also streamlining operations, Mamoun's has partnered with a national distributor, U.S. Foods, to distribute its proprietary recipes to all locations, according to the release.

Mamoun's Falafel is looking for experienced franchisees and qualified investors to introduce the concept to major media markets across the country.