Franchising

Mamoun's Falafel continues New Jersey expansion

Provided

August 28, 2020

New York City's Mamoun's Falafel has opened a location in East Rutherford, New Jersey, the fourth of 25 units coming to the state as part of a deal with Prospect Capital Restaurants.

Located in a 2,000-square-foot space at Rutherford Commons at 150 Route 17 in East Rutherford, the restaurant joins Mamoun's corporate locations in Hoboken and Princeton, and three other locations run by franchisees, according to a company press release.

"Since the soft opening, the daily sales have been great," CEO Hussam Chater said in the release. "We're in uncharted territory. Holding a grand opening during the pandemic is tricky, but the soft opening sales have shown us that a grand opening isn't always necessary to success when the community loves the brand."

Mamoun's, which opened in 1971, is on target to expand beyond 1,000 units within the next few years.