News

Mama Fu's opening first takeout, delivery and catering-focused location

March 31, 2014

Mama Fu's Asian House, an Austin, Texas-based restaurant franchise, will open the first of its new, smaller prototype on April 7 to serve the Arboretum area in Texas.

Opening the doors at 10710 Research Blvd., next to HEB on Jollyville at Braker Lane, Mama Fu's Takeout and Delivery, will cater to businesses along Highway 183 and MoPac, according to a company press releae.

"This new scaled service and model prototype is a direct result of the lifestyle and dining behaviors of our customers," said Randy Murphy, CEO of Mama Fu's Asian House. "In conjunction with the recent release of our new mobile app and online ordering, the smaller prototype is a natural evolution for our brand as the Mama Fu's customer enjoys versatility and convenience, as about 50 percent of our business is already off-premise sales."

A typical Mama Fu's location is about 3,000 square feet and offers takeout, delivery and catering in addition to seating 90 guests in a flex-casual dining style, offering quick-serve dining during the lunch hours and a full-service dining style for a more traditional dinner service, Murphy said. The direction of the new takeout, delivery and catering prototype is roughly 1,500 to 1,800 square feet with 25 to 45 seats and can be scaled to as small as 1,300 square feet. The first opening on Research Blvd. is scaled to exclusively offer takeout, delivery and catering without seating, but has the same full-scale kitchen to maintain the culinary and quality output capacity as the traditional locations.

"Corporate and franchise locations will benefit from a higher profit with less revenue, which makes the new prototype a low-investment option with significant ROI," Murphy said. "The reduced size not only increases real estate opportunities, but the complexity is also reduced so our partners can capitalize on improved unit level economics from labor, occupancy and utilities savings, a substantial increase in margin and capital payback from lower start-up costs and reduced risk."