News

Mama Fu's hits the Black Market

October 9, 2013

Mama Fu's is releasing its Black Market Menu this week and will also launch a system-wide update to the regular menu. Updates will include new entrees, a new Asian Street Food category as well as healthy kids' menu items approved by the National Restaurant Association's Kids LiveWell program, according to a company press release.

Mama Fu's released its first Black Market Menu in 2012, debuting the Banh mi sandwich, which was permanently added to the restaurant's menu after overwhelming success with both consumers and critics, said Randy Murphy, CEO of Mama Fu's. The chain followed up with its next seasonal menu in the spring of 2013, topping the previous year's success by adding three of the featured Black Market Menu items — Spicy Seoul Stir Fry, Sichuan Kung Pao  and Korean Street Tacos — to the regular menu.

The new Fall Black Market Menu will include a Miso Soup, Hoisin BBQ Ribs, Thai Fire Curry, Vietnamese Vermicelli and a Tokyo Strip Steak.

"Our Black Market Menus give us an opportunity to showcase our culinary innovation and learn exactly what our customers are craving," Murphy said. "As our culinary team continues to evolve our menu, we're thrilled to be able to incorporate the most popular items permanently while also expanding into new categories and healthier options."

The Asian flex-casual concept is also introducing new items to its Kids' Menu, recognizing the need for healthier dining options for children, and began developing new items in their kitchen, Murphy said.

"The Kids LiveWell initiative was a no brainer for us to embrace. It's a great program that keeps restaurants committed to offering healthy and nutritionally balanced menu options for kids," said Murphy. "There is a certain standard that must be met in order to be listed on the organization's dining guide, and we are proud to hold a spot on that list."

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