News

Mama Fu's 'heats up' west Texas

October 12, 2012

Mama Fu's Asian House has expanded its flex-casual service model to Texas.

Kendall Howard, entrepreneur and restaurateur, has opened the newest Mama Fu's location in Lubbock at 2531 82nd Street, as part of a deal to open 11 new locations across northwest Texas and San Antonio in the coming years.

"There is a new niche in Asian fast-casual and after seeing the activity with Panda Express, Pei Wei and Chipotle's new concept, I knew I had to get involved," Howard said. "Mama Fu's is one of the fastest growing Asian-inspired concepts in this industry, and we look forward to building upon the brand's existing success."

Mama Fu's offers guests convenience, flexibility, value and unique menu items through made-to-order, Asian-inspired food. Mama Fu's also offers delivery as well as its award winning Flex-Casual service model that features counter ordering during lunch with a transition to relaxed, full service at dinner, said Randy Murphy, president and CEO of Mama Fu's.

The chain presents a user-friendly menu that allows guests to navigate and customize their order more easily. Customers can choose their favorite protein paired with a rice dish or noodle bowl based on favorite recipes from traditional Chinese, Thai, Japanese, Vietnamese and Korean menus. More health-conscious guests can select vegetarian or lower calorie variations without sacrificing taste, and Mama Fu's offers an extensive gluten-free and kid's menu.

"Our flex-casual service model allows us to cater to customer service preferences for each part of the day without raising prices or slowing table turns," Murphy said. "Mama Fu's offers something that, until recently, was not available in the franchise marketplace – very good Asian food in a contemporary setting with additional revenue drivers such as online ordering, delivery and catering."

A restaurant franchise veteran with 16 years of experience, Howard is also a franchisee of 19 Buffalo Wild Wings locations across west Texas, Oklahoma and Arkansas, as well as the owner of the local Lubbock high-end steakhouse concept, Las Brisas Steakhouse.

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