News

Main Squeeze Juice headed to Fort Worth

Provided

December 30, 2019

Main Squeeze Juice Co., a newcomer to the more than $5 billion juice market, is continuing its expansion throughout Texas with an opening at 4560 Heritage Trace Parkway in Fort Worth. With six locations open and nine others in various stages of development in Texas, this is the first Fort Worth location for the brand.

"We are thrilled to bring Main Squeeze to the Metroplex and to give the community the high-quality, nutritious juices and smoothies they crave,” franchisee Steve Simpson said in the the release. "Our family values health and wellness and we know that the community does as well. We want to help families reach their health goals in an easy and simple way."

Simpson and his wife, Jana, realized there weren't enough healthy, on-the-go options in the Dallas-Fort Worth area when traveling to and from the area for their son's doctors' appointments,

"We noticed it was very difficult to eat healthy while we were in town," said franchisee Jana Simpson. "Our only options were a burger from a fast food joint or to go to a full-service restaurant in between appointments. It's important to offer a healthy, nutritious option for those on the go, and we're excited for Main Squeeze to fill that void."

In Texas, Main Squeeze has created over 100 jobs and has served surrounding communities over 90,924 cold-pressed juices, 67,832 superfood smoothies and 18,166 açaí bowls, which equates to over 179 tons of fruits and vegetables. The brand hopes to continue adding to these numbers and making healthy eating easier for more communities across the state, according to the release.

To augment the company's growth, Main Squeeze is seeking franchise partners who have a passion for wellness, clean eating, fitness and community involvement. Including a franchise fee of $35,000, the total investment to open a 1,300- to 1,800-square-foot store ranges from $300,000-$595,000. A typical location will seat 15-25 people, and will retain about 10-15 employees, according to the release.

Founded in 2017, Main Squeeze Juice Co., is a New Orleans-based juice and smoothie bar franchise that has 12 locations and is adding nearly 50 additional franchisee- and corporate-owned stores throughout the Southeast over the next several years.