News

Mad Greens merges with Snappy Salads

October 1, 2019

Mad Greens and Snappy Salads have merged and will now be known as Salad Collective. The move positions both concepts as long-term segment leaders with greater administrative efficiencies and economies of scale, making both brands stronger competitors in the fast-casual salad space. Terms of the merger were not disclosed, according to a company press release.

Both brands will continue to operate under their respective brand names as salad-centric concepts but will collaborate on best operational practices, shared administrative services and creating a unified culture. Under the new name, Salad Collective, led by CEO Darden Coors, President John Montgomery and a combined team of skilled operators, will continue to focus on hospitality, fresh ingredients, driving sales through multiple channels and creating opportunities to grow both salad brands.

Coors and Montgomery both held those positions at MAD Greens immediately prior to the transaction. Chris Dahlander, CEO and founder of Snappy Salads, is stepping down from day-to-day operations but will continue to provide brand voice recommendations and overall vision as he assumes a role on the Salad Collective board of directors.

"Both Mad Greens and Snappy Salads have a long history in fast-casual salads, offering their customers fresh, great-tasting healthy meals," said Dahlander. "We are very excited to form this partnership and pool our collective resources to deliver greater value to our customers and our shareholders." 

The Mad Greens brand includes 33 locations in Colorado, Arizona and Texas. Snappy Salads has 14 locations in the Dallas/Fort Worth metro area.

"We are thrilled with the opportunity to join forces with the Snappy Salads team," Coors said in the release. "We all share a passion for providing delicious, healthy, fresh and convenient food to as many people as we can reach. This makes each brand even better positioned to provide our customers with the freshest high-quality ingredients, amazing culinary experiences and excellent customer service."