Marketing

Macapalooza popping off at Noodles & Co

Provided

July 13, 2023

Noodles & Co. is going big for National Mac & Cheese Day, inviting rewards members to join Macapalooza, a three-day celebration dedicated to the cheesy dish. From July Friday to Sunday, members may snag a regular-sized bowl of Wisconsin Mac & Cheese, the chain's most-ordered dish, for only $3 each day.

"National Mac & Cheese Day is not only one of our most coveted days of the year — it's also a day we pay homage to our award-winning dish and our guests who have made Noodles & Company what it is today," Stacey Pool, chief marketing officer at Noodles & Company, said in a company press release "This year, we decided one day just wasn't enough and created Noodles' Macapalooza to extend our Mac & Cheese celebration all weekend long. Each year we sell more than 13.5 million bowls of Wisconsin Mac & Cheese and go through more than three million pounds of premium cheese sauce to make the famous dish. To further spread uncommon goodness, we made National Mac & Cheese Day three times better."

Founded in 1995, Noodles & Company has over 450 restaurants.