News

Luna Grill taps Intalytics to drive growth

January 11, 2017

Luna Grill needed help to grow beyond its 30 units (with another 17 planned for this year), and is partnering with Intalytics in researching and analyzing new locations.

"We are pleased to announce our partnership with Luna Grill," Bob Buckner, principal, Intalytics, said in a press release. "With the significant growth that Luna Grill is experiencing, our industry leading real estate analytics and applications will play an integral role informing their approach to market planning and site selection moving forward. Powered by a proprietary forecast model deployed within our SiteIntel platform, Luna Grill will possess the analytical foundation upon which fact-based decisions can be made in the years ahead," said Buckner.

Luna Grill has also signed a $30M financing deal and plans to use Intalytics' systems to create on-demand insights at all new locations.  

"As we continue to identify new opportunities to grow the Luna Grill footprint in both existing and new markets, now is the time to incorporate Intalytics' expertise into our expansion strategy," said Greg Thorburn, VP of real estate, Luna Grill. "Intalytics brings two critical capabilities to the table; development of a custom predictive model tailored to our business, combined with deployment within their SiteIntel application for our ongoing use, that really helps answer the 'where' question when it comes to making the smartest decisions when planning our locations."