May 29, 2024
L&L Hawaiian Barbecue, a Hawaii-based restaurant franchise with over 230 locations in the U.S. and Japan, is expanding its craft beverage menu thanks to a partnership with beverage platform, Botrista.
"At L&L, we are proud to bring the comfort food of Hawaii to our guests," Elisa Flores, CEO of L&L Hawaiian Barbecue, said in a company press release. "Our new drink menu offers our guests trending drinks that complement the style and flavors of our menu. By partnering with Botrista, we are able to provide customers with exceptional beverages while also ensuring that our franchisees drive increased profitability."
The offerings include Lilikoi Lemonade and Lilikoi Smoothie, alongside a selection of boba teas (classic, taro, matcha, strawberry) and fruit smoothies (taro, strawberry, pineapple-coconut).
The locations serving the Botrista beverages are averaging 100,000 drinks per year.
With the global lemonade market projected to reach nearly $16 billion by 2032 and the boba tea market projected to hit $3.6 billion by 2028, there's immense potential for growth in the beverage sector, said Botrista CEO Sean Hsu.
"In today's competitive landscape, data-driven decision-making paired with culinary creativity is essential for restaurant brands that are focused on staying ahead of the latest consumer trends—and in turn, providing value to their franchisees," he said in the release. "Our team worked closely with L&L team to develop a beverage menu that would both delight their guests and be easy for franchisees to implement. Using the BotristaPro, L&L franchisees can serve made-to-order craft drinks in under 20 seconds, at the touch of a button, within a five square foot space. "
Tia Matautia, owner and operator of L&L Hawaiian Barbecue in Tumwater, Washington, said her customers loved the drink options.
"We have become a destination not only for our food, but for our boba teas and other drinks as well," she said in the release. "At the same time, our staff finds the drinks incredibly easy to prepare and the machine is simple to operate."
Botrista empowers partners to serve trending, high-quality beverages with ease. Using premium ingredients and a data-driven approach, implementation, operation, and scaling are simplified—ensuring consistency, quality, and profitability in an effortless, ever-evolving program.