Franchising

L&L Hawaiian continues East Coast expansion

Photo: L&L Hawaiian

June 6, 2024

Honolulu-founded L&L Hawaiian Barbecue, which has 230 locations in the U.S. and Japan, opened last month in Annandale, Virginia, marking its ninth East Coast location.

"The feedback from our patrons has been positive, confirming our belief in a demand for Hawaiian cuisine across the East Coast," Josie Akana, VP of franchising, said in a company press release. "We are excited to expand our reach and to continue to provide more entrepreneurs with the opportunity to achieve their American dream by opening their own business through our franchise network."

Franchise owner Mike Wu, a fourth-generation restaurateur, said opening in Annandale was particularly meaningful since it's his hometown.

"It's been heartwarming to meet guests who share their stories of Hawaii and express their excitement about having a taste of the islands right here in Virginia," he said in the release.