Marketing

LL COOL J lands gig with Cookie Plug

Provided

July 13, 2023

Hip-hop icon LL COOL J has a new gig — cookies— thanks to a 60-unit deal he signed with Cookie Plug and multi-unit franchisee Kevin Davis to open the California-based brand in several markets, including Los Angeles, Orlando, New Jersey and Texas.

"I'm very excited to announce my partnership with Cookie Plug," LL COOL J said in a company press release. "We're bringing you a flavor experience that's not just about cookies — it's about celebrating the essence of hip-hop culture. Cookie Plug understands the power of our movement, and together, we're blending outstanding treats with the energy and creativity that defines hip-hop."

Davis, of Phenomenal Cookies, has opened nearly 200 fast-food restaurants including Dunkin Donuts, Papa John's Pizza, Popeyes Louisiana Kitchen, Subway and over 80 Phenix Salon Suites nationwide.

"It's something like a phenomenon," Cookie Plug Founder Erik Martinez said in the release. "This partnership with LL COOL J and Kevin Davis is going to make Cookie Plug bigger and deffer. Kevin Davis is a seasoned vet in the franchise business and LL is going to help us knockout the competition. Together we are destined to be the G.O.A.T of this cookie game."

Cookie Plug plans to continue its expansion across North America with 50 franchise shops set to open in 2023, and has 295 franchise locations under development agreement in its first year of franchising.

"When I first met Kevin and LL to share some cookies, their faces lit up when they bit into them," Cookie Plug CEO Chris Wyland said in the release. "I knew right away that they were the perfect team to help scale the Cookie Plug brand. Cookie Plug is a celebration of hip hop, rap and street art. I can't think of having a better fit than partnering with a true legend in LL COOL J."

Founded in 2019, Cookie Plug is inspired by graffiti, street art and hip-hop culture.

It's seeking franchise partners who are passionate about the brand and its culture. Including the franchise fee, the initial investment for a Cookie Plug location ranges from $94,450 to $158,300.