News

Lime Fresh under new leadership, opening 7 units

May 10, 2017

Lime Fresh Mexican Grill is opening seven locations in the next 24 months in Florida in the areas of Palm Beach Gardens, Midtown Miami, North Miami, Dania Beach, West Palm Beach, Aventura and Brickell, according to a company press release. The Palm Beach Gardens location, opening this month at 3331 Northlake Blvd., will be the first to open in the store roll-out.

EverFresh Endeavors LLC recently purchased the fast casual brand, which offers Mexican-inspired dishes made with ingredients sourced daily from local vendors and prepared without the use of microwaves or freezers. The restaurant has six locations throughout South Florida and two on-campus locations at the University of Miami and Texas A&M University.

In 2004, Lime opened its first location in an 800-square-foot space on Alton Road in South Beach but has since expanded to other locations throughout Miami-Dade and beyond. Under the leadership of EverFresh Endeavors, Lime has renewed its core mission to elevate the standard of the fast casual segment, said Joey Belmont, CEO of Lime Fresh Mexican Grill.

"The Lime brand stands out from the other fast casual concepts because it is service driven and features the best and freshest ingredients," he said in the release.

EverFresh has two franchisees developing the Miami, Broward and Palm Beach markets. Left Field Holdings LLC, represented by President Grant Gussin,owns and operates the three Lime restaurants in Downtown Dadeland, West Kendall and Doral in Miami. Franchisee group Salsa Management Inc., run by Nick Boros and David Pettit, owns and operates three units at The Shops at Pembroke Gardens in Pembroke Pines, The Fountains in Plantation and Shadowood Square in Boca Raton.