Food & Beverage

Lime Fresh Mexican Grill launches redesign

Provided

August 6, 2020

Since opening 16 years ago in South Beach, Florida, in an 800-square-foot store, Lime Fresh Mexican Grill now boasts 13 locations and this month updated its restaurant design and menu.

Although its focus is still on fresh, locally-food, the updates include menu additions, technology enhancements and a focus on being more social-conscious, said Vinay Rama, CEO of Mandala Holdings, which took over Lime Fresh in 2018.

"Lime is not just a restaurant — it's an experience that has kept people coming back for years," he said in a press release. "It's all the pieces coming together: great ingredients, prepared with care at a perfect location, and always evolving menu with the classics — and most important is the culture of the people and the way they treat one another and the guests. But you can lose that edge if you get complacent — and that's why we are investing in the evolution of the brand."

The brand's rebranding features a cool, Miami-inspired vibe, and new menu offerings include street corn, sweet potato taco, the kale and quinoa salad and a salsa bar offering a variety of house-made options, Kristene Gagnier, head of culinary experiences, said in the release.

"From the freshest ingredients to our on-site preparation, we stand for authentic food and authentic people. When we say 'locally sourced' we aren't just throwing buzz words around," Rama said.

Lime's first restaurant outside of South Florida will open soon in Orlando as the first of many throughout other parts of Florida and beyond, according to the release.

"Our ultimate goal is to grow exponentially but mindfully and with discipline," he said. "We want to bring that distinct Lime food — and most important feeling — to all of the areas that would benefit from our Miami-inspired Vibes and Mexican-inspired dishes. We won't just set the bar for how to 'keep it real' for fast casual Miami-Inspired Mexican, but for the whole fast casual industry."