Food & Beverage

Lemonade Mtn Dew making debut at Which Wich

Provided

May 24, 2021

Just in time for summer, Which Wich Superior Sandwiches and Mtn Dew are giving customers the chance to try Mtn Dew Vibe, a fountain drink combining classic Mountain Dew with lemonade flavors, according to a press release.

"We couldn't be more excited to invite Dew Nation to Which Wich to experience the one-of-a-kind beverage that captures the spirit of both brands," said Jeff Sinelli, founder, CEO and chief vibe officer of Which Wich in a prepared statement. "Mtn Dew Vibe embodies our feel-good philosophy, and the combination of our world-famous wich offerings with the new lemonade flavor will keep fans coming back for more."

Which Wich and Mtn Dew teams have collaborated for more than a year to create the flavor and look of the new beverage. From its color to its name, Mtn Dew Vibe responds to research that shows a majority of consumers (53%) were seeking comfort and happiness in the wake of the COVID pandemic. Delivering a fresh take on the "when life gives you lemons" saying, Mtn Dew Vibe was the perfect choice to invigorate Which Wich customers and Dew Nation for fun times ahead, according to the release.

"Just like Which Wich, Mtn Dew is inspired by creative ideas and positive energy, making this an authentic partnership from the get-go," said Hugh Roth, chief customer officer of Pepsico Global Foodservice. "We're thrilled to come together to offer an exclusive product that pairs perfectly with any wich, and represents the fun-loving, dynamic lifestyle of Dew Nation."

Pepsico has been the exclusive beverage provider for more than 350 Which Wich locations across the country since 2019. The chain was founded in 2003 in Dallas.