Franchising

Lemonade opens 1st ghost kitchen in Long Beach

October 7, 2020

Lemonade Restaurants, a California-based modern cafeteria known for its house-made lemonades and marketplace salads, bowls and sandwiches, has opened its first ghost kitchen for delivery and pick-up orders only in Long Beach, California.

Like many restaurants affected by COVID-19, Lemonade has adjusted its operations to accommodate the changing needs of consumers. By opening a location for delivery and pick up only, Lemonade is able to meet the increased demand from third-party delivery partners without the significant investment of opening a full-service location, Co-CEO Anthony Pigliacampo said in a company press release.

"Opening a ghost kitchen is allowing Lemonade to expand to a new California market, Long Beach, in record time and with a very low investment," he said. "We are able to leverage our strong brand awareness and class leading e-commerce platform to continue growth, even during the COVID crisis. In just three months, we moved from site identification to delivering food to guests. This would have been impossible with a brick and mortar site."

The ghost kitchen is Lemonade's 21st location in California. As part of the grand opening, Lemonade is offering guests free delivery on orders of $15 or more through Nov. 1, using a special code at checkout. Lemonade is available for delivery directly through its website and via third-party delivery partners such as DoorDash, Grubhub, Postmates and UberEats.