Franchising
Lefty's Famous Cheesesteaks to double footprint by year's end
May 4, 2020
Multi-brand franchisor, Allie T. Mallad, and Detroit-based entrepreneur, Sam Berry, are joining forces to expand Lefty's Famous Cheesesteaks Hoagies & Grill franchise to Florida, California, Texas and other key markets in the U.S. Berry will serve as founder and president of the company, overseeing all day-to-day operations, franchisee training and onboarding, new location grand openings and ongoing franchise support.
Mallad, who will serve as CEO of the Livonia, Michigan- based company, said the plan was to double the number of locations by the end of 2020, then double again by end of 2021.
"Sam Berry is a gifted and supremely talented entrepreneur, having already built a terrific and popular brand in Southeast Michigan with his concept Lefty's," Mallad said in a company press release. "Given our vast experience with multiple franchise concepts and the massive synergies that we can now both bring to the table, we see Lefty's Famous Cheesesteaks becoming the next major national fast casual dining chain over the next 12 to 24 months."
Lefty's has 15 locations with four set to open this summer.
"Our customers crave Lefty's mostly because of our quality grade A food, our first-class service and the exceptional cleanliness in our sit-down and take-out restaurants," said Berry who has been featured on local and social media, including the Food Network.
Lefty's business model features a focus on proprietary menu innovation, a highly-efficient operational system, strong lunch-dinner-catering opportunities and a deep commitment to community involvement, according to the release.
Mallad has more than 30 years of experience with multiple franchise chains, including Little Caesars, Applebees, Brueggers Bagels, Golden Corral among other brands, and is a franchisor of health and wellness national chains Massage Green Spa, Red Effect Infrared Fitness and Stretch Smart Infrared Therapy.
Berry, who is left-handed, founded the chain more than 10 years ago. The chain highlights famous left-handed people.
