Operations

Le Madeleine debuting drive-thru prototype

Provided

February 5, 2021

La Madeleine French Bakery & Cafe is debuting a drive-thru prototype when it opens Monday in Addison, Texas.

Located at 15125 Montfort Dr., the 4,180-square-foot restaurant will showcase the brand's first drive-thru but also includes indoor seating and a covered patio for outdoor dining. A scratch-bread baking experience allows guests to watch team members mix, shape and bake fresh bread from start to finish, CEO Lionel Ladouceur said in a company press release.

"We encourage guests to choose the dining experience that suits them. And with our new restaurant design and expanded menu offerings, guests have even more opportunities to find their France at la Madeleine," he said.

Along with la Madeleine's regular menu, the Montfort location serves salads, sandwiches, healthy snacks, indulgent desserts and wine. It also offers grab-and-go selections and an expanded coffee and espresso program.

"Our new Addison Market and Bakery combines la Madeleine's renowned ambiance as an unhurried French retreat with the convenience of a grab 'n go concept," Chief Operating Officer Sheryl Fox said in the release. "We also added the drive-thru to this location, so it truly caters to everyone, whether they're looking to get something quick or relax in a cozy, safe environment."

Owned by Rennes, France-based Groupe Le Duff, la Madeleine operates more than 86 corporate and franchise bakeries in nine states.