News

Le Duff America partners with MonkeyMedia to grow catering

February 20, 2014

Le Duff America Inc. has selected MonkeyMedia Software and its MMS Catering Institute to help grow off-premise sales for the Bruegger's Bagels and la Madeleine Country French Café restaurant brands. The two Le Duff America brands have been working with MonkeyMedia Software to strategically define and rollout catering programs at its café bakery restaurants across the country, according to a company press release.

"We are working with MonkeyMedia to insure our catering presentation, no matter the Le Duff America brand, distinguishes itself like no other. Every event is a special gathering when it includes our catering. MonkeyMedia is helping us secure even more opportunities to increase sales and the visibility of our catering offerings with our customers," said Jim Vinz, co-CEO of Le Duff America. "Deploying the MonkeyMedia Software's MonkeyCatering and MonkeyOnlineOrdering platforms across our bakery cafés reinforces our ability to recreate the distinctive la Madeleine and Bruegger's experiences, whether guests are in our restaurants or at a gathering."

La Madeleine is deploying Monkey Catering and Monkey Online Ordering throughout its system of 63 restaurant locations for both catering and takeout services. To kick off the program, executives from la Madeleine worked with the MMS Catering Institute to develop a restaurant catering strategy and received certification through education workshops as part of the partnership agreement, according to the release.

Additionally, Bruegger's Bagels is deploying the Monkey Catering and Monkey Online Ordering software platforms at its 300-plus restaurant locations. Similarly, company executives attended restaurant catering strategy and education workshops, and received certification through the MMS Catering Institute.

"By working with both MonkeyMedia Software and the MMS Catering Institute, Le Duff executives understand the proven ROI that scalable restaurant-catering software and strategies can provide," said Erle Dardick, CEO, MonkeyMedia Software, and founder of the MMS Catering Institute. "In addition to the deployment of our world-class software, the MMS Catering Institute faculty worked with team members from both brands to ensure their catering strategies were aligned — from the executive team to the field — as the organizations focus on feeding their customers where they live, work and play."