News

La Madeleine opens first franchise

February 6, 2014

La Madeleine Country French Café's opening in Lubbock, Texas, marks the brand's first franchise location, according to a company press release.

Lubbock-based French Twist, owned by Buddy Beach, a well-known local entrepreneur and seasoned franchise investor and operator, is opening the location at 4406 19th St., in the recently renovated space at West Gate shopping center. Beach is the Lubbock franchisee of Red Mango Frozen Yogurt and Smoothies.

"It comes with great pride that we open la Madeleine in Lubbock...a brand that has won the admiration and appetites of many guests," said Beach. "From the moment la Madeleine announced its franchising initiative I knew I wanted to bring it to Lubbock. I've always felt that la Madeleine stands out among the fast casual bakery crowd, and I know my friends and neighbors here in Lubbock feel the same. It is an honor to open the first la Madeleine franchise location, and we look forward to making a positive impact on the Lubbock community."

Lubbock's la Madeleine has been designed to reflect the brand's new layout and décor, which unites comfort with the French country atmosphere — the signature la Madeleine motif. Wood floors, hearth fireplaces and rustic beams, along with a lighter color palette all accentuate the brand's updated look and feel, Beach said.

"Restaurant ownership groups love the look and ambiance of la Madeleine," said Darren Bothe, senior director of franchise development for la Madeleine Country French Café. "We have a distinct concept that is in a class by itself in the fast casual restaurant segment. Buddy is a fantastic operator and will see great success in Lubbock."

This new unit is part of the chain's new franchising initiative to develop the concept with proven restaurateurs and experienced entrepreneurs, according to the release.

Read more about growth.