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Kye's opens in Santa Monica, California

Kye's will introduce its signature item, the KyeRito, which feature wraps made of options like nori or romain rather than the typical flatbread or tortilla.

November 4, 2014

Superfood purveyor Kye's will open its first store at 1518 Montana Avenue in Santa Monica, California, today.

Kye's will introduce its signature item, the KyeRito, which feature wraps made of options like nori or romain rather than the typical flatbread or tortilla. The wraps, many of which are vegetarian, gluten-free and /or paleo-friendly, come in four categories: Breakfast, Deli Style, Classic Comfort, and Asian-Inspired.

The menu was developed by founder Jeanne Cheng and consulting chefs Rene Ortiz and Laura Sawicki of the Century Club and Kevin Kathman of French Laundry. Rouha Sadigi, formerly of Cleo and Public School, will serve as Executive Chef.

Kye's will also offer superfood-inspired beverages and desserts.

Kye’s will give the first 50 guests a complimentary KyeRito on opening day, and donate a portion of the day's proceeds to local nonprofit Heart of Los Angeles, benefiting underserved youth in the MacArthur Park neighborhood of Los Angeles.

The 1,200-square-foot space, designed by Chioco Design, incorporates rustic and modern and will seat 20.