Food & Beverage

Kura Sushi rolling out premium LTOs

Photo: Kura

April 11, 2025

Kura Sushi USA is rolling out Kura Reserve, a limited-time platform that offers seasonally inspired premium creations to complement its permanent menu. Curated eight times yearly, each limited-time menu will run for two weeks, giving guests ongoing opportunities to taste unique sushi offerings, according to a company press release. The first LTO runs Friday-April 24 and features bluefin tuna and imported Japanese wagyu. Premium selections include Otoro, the belly cut known for its intense marbling; Chutoro, a balanced mid-cut with firmer texture; and Akami, deep red in color and the leanest cut. Other highlights include Wasabi Bluefin Tuna Akami, Bluefin Tuna Norimaki and the Bluefin Tuna Trio, which offers all three cuts on a single plating.

"Kura Reserve allows us to showcase the craft and creativity of our product development team with ingredients that shine at their seasonal best," Newton Hoang, VP and head of Marketing at Kura Sushi USA, said in the release. "It's an opportunity to delight our guests with elevated and memorable food offerings while staying rooted in the authenticity that defines our brand."

Also on the menu is Kumamoto Wagyu, a marbled beef imported from Japan's Kumamoto Prefecture finished with garlic chips. Al Strawberry Cheesecake Parfait layered with frozen strawberries and strawberry jam over vanilla ice cream and New York cheesecake is also available.

Menu pricing and availability vary by item and location.

Kura Sushi USA, which has over 70 locations in 20 states, is a subsidiary of Kura Sushi., a Japan-based revolving sushi chain with over 600 restaurants internationally.