Marketing

Kura Sushi offering Tetris-inspired merch, packaging

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November 1, 2022

Kura Sushi USA, which uses a revolving sushi service model, has created the Bikkura Pon in collaboration with Tetris, a popular electronic game, according to a company press release. After a collaboration in late 2021, The Tetris Company and Kura Sushi have created Tetris x Kura Sushi Bikkura Pon Series 2 Collaboration featuring prizes and brightly colored Tetris-inspired sushi boxes.

Available through Dec. 31, the prize collection includes a lanyard, temporary tattoos and can badges, dispensed from the Bikkura Pon Prize System, an integral part of Kura Sushi USA's interactive and tech-driven dining experience. The system is comprised of a prize machine, touch panel and plate disposal slot located at every table in the restaurant. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. For every 15 plates inserted, a Tetris x Kura Sushi Bikkura Pon prize is automatically dispensed from the prize machine. The prize collection is also available for individual purchase in-store and online at https://order.kurasushi.com, while supplies last.

"We love rewarding guests of all ages with fun prizes from our Bikkura Pon Prize System, and hope they find stacking up sushi plates just as satisfying as stacking up Tetriminos in the Tetris game," Sally Kurosaki, promotions and licensing manager of Kura Sushi USA, said in the release.

The chain is also allowing guests to order the Bikkura Pon collaboration at-home with the debut of Tetris sushi boxes shaped like Tetriminos. Boasting four shapes and colors that reflect the brand's iconic game pieces, the Tetrimino sushi boxes are available for purchase at participating Kura Revolving Sushi Bar locations for takeout and delivery, while supplies last.

Rounding out the Tetris collaboration items, Kura Sushi Rewards Members will be eligible to receive a limited-edition Tetris x Kura Sushi Graphic Tee for every $80 spent in the restaurant (excludes tax and tip). Dates for the in-store giveaway are yet to come, but quantities will be limited and not guaranteed.

"We're delighted to be working again with Kura Sushi USA to activate yet another unique opportunity for both Tetris and sushi fans to get their hands on some exclusive prizes through the latest Bikkura Pon collaboration," Maya Rogers, president and CEO of Tetris, said in the release. "Our partnership delivers an unmatched 'eatertainment' experience and we are excited to engage with Kura Revolving Sushi Bar guests in a fun and memorable way."