Franchising
Kris Jenner investing in Health Nut
May 24, 2022
The Kardashian family's "momager," Kris Jenner is adding "restaurant owner" to her list of titles.
The celebrity has taken an equity stake in Health Nut, a fast casual chain with locations in Calabasas, Sherman Oaks, and Manhattan Beach, California. Known for using fresh ingredients and creating homemade dressings, it offers vegan, vegetarian, organic and gluten-free salads, sandwiches and teas.
"We are honored to bring Kris into the company and to have her continued support as we expand to meet customers' ongoing demand," Steve Choi, CEO of Health Nut said in a company press release. "We're excited to be able to provide more customers with a fast casual dining experience that delivers superior taste, extraordinary customer service, and an ongoing commitment to quality, fresh, and healthy ingredients."
Public recognition of the Health Nut brand soared in 2015 when its salad bowls began regularly appearing on Jenner's TV show "Keeping Up With The Kardashians." Since then, the restaurant has grown to a globally recognized brand that includes corporate-owned restaurants, a ready-to-sell franchise system and a licensing business targeting expansion into multiple consumer product categories.
"Throughout the years, Health Nut's iconic salads have become a fixture in my home as my family enjoyed countless meals from their Calabasas location," Jenner said in the release. "I've always valued how Health Nut has been able to deliver convenience without sacrificing high-quality ingredients and outstanding customer service."
More recently, the brand has undergone a full-scale creative redevelopment with an eye toward implementing a marketing and licensing program that supports the restaurant chain's global expansion efforts.
