Operations

Kraft Heinz, Uber Eats launch program showing restaurants serving Heinz

Image: The Kraft Heinz Company

May 16, 2025

The Kraft Heinz Company has launched Heinz Verified, a program that indicates restaurants that serve Heinz products. Heinz Verified is the latest program from the Company's Away From Home business, which is a key growth pillar for Kraft Heinz, according to a press release.

The brand is collaborating with Uber Eats as its inaugural platform partner for the program, operating in Chicago, Dallas, Denver, Los Angeles, Miami and Pittsburgh. Customers in those cities can now find Heinz Verified restaurants on the Uber Eats app.

For a limited time, users can also enjoy $5 off Uber Eats orders of $30 or more when ordered from Heinz Verified restaurants.

"By introducing Heinz Verified, we want to help restaurants succeed so communities can thrive – delivering quality and value for both restaurants and individuals through meaningful, best-in-class products and experiences," Peter Hall, president of elevation, North America at Kraft Heinz, said in the press release. "Our ambition is to help restaurant operators excel while also providing elevated dining experiences for people wherever they eat away from home."

"This exciting new partnership with HEINZ spotlights restaurants on the Uber Eats platform across the country serving the products people know and crave," Alex DiValerio, head of restaurant operations, North America at Uber, added in the press release. "This collaboration makes it easier than ever for consumers to discover local favorites featuring HEINZ products — and helps drive even more value to our restaurant partners."

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Kraft Heinz

Heinz Verified is a Kraft Heinz initiative designed to help independent operators grow their business. More than a quality seal, it’s a marketing platform and partnership that drives traffic, builds loyalty, and elevates the dining experience—proving that proudly serving Heinz isn’t just a choice, it’s a competitive advantage.

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