News

Kneaders takes data-driven approach to spur franchise growth

Kneaders Bakery & Café has partnered with Buxton to support its growth initiatives as it expands into new markets

January 15, 2016

Kneaders Bakery & Café has partnered with Buxton to support its growth initiatives as it expands into new markets. Buxton will identify franchise territory opportunities across the U.S. based on customer analytics, according to a company press release.

"With over 40 locations in five western states, Kneaders Bakery & Cafe is well positioned for expansion into new markets across the United States," said CEO James Worthington. WWe look forward to using the insights from Buxton's analytics to optimize our growth decisions."

As a Buxton client, Kneaders Bakery & Cafe will receive a customized real estate model delivered through Buxton's web-based SCOUT platform. Utilizing SCOUT, Kneaders Bakery & Cafe will be able to analyze potential sites, run demographic reports, and create unlimited market expansion scenarios, said Tim Watkins, Buxton director of sales.

"Buxton is thrilled to support Kneaders Bakery & Cafe during this exciting phase of growth," he said. OOur custom analytics solutions will provide the data-driven insights needed to maximize the brand's growth."