News

Kneaders names new marketing exec

April 3, 2014

Kneaders Bakery and Café has named Kelly Conroy as its director of marketing.

“Kelly (Conroy) brings a wealth of restaurant industry experience to us,” said James Worthington, CEO of Kneaders Bakery and Café. “We are very happy to welcome him to the Kneaders team.”

Conroy has more than 15 years of experience in marketing and advertising, having worked for agencies and clients, large and small, according to a company press release. In his most recent position, he managed the advertising for more than 2,000 Subway restaurants across the country. His main focus with Subway was to bring the brand down to a local level and make it a valuable part of the local community. He said he hopes to do the same with Kneaders.

“I am very excited to be a part of the Kneaders family,” Conroy said. “As Kneaders continues to grow, I look forward to telling the company’s story in new and exciting ways.”

Conroy said he likes to focus on what works on a market-wide basis as well as the neighborhood level. Besides working with Subway, he has also worked with other franchised brands, including Bajio Mexican Grill, Wienerschnitzel and Aarons Furniture.

Since opening its first location in 1997, Kneaders Bakery and Café has expanded to 27 locations across four states and the company recently broke ground on its first location in Texas.