Franchising
Kit Coffee expanding Cali reach
June 15, 2022
Kit Coffee, a neighborhood coffee shop with locations in Newport Beach and Irvine, California, is creating a buzz at Centerview at Irvine Concourse, which includes outdoor areas and restaurants.
"Expanding to Centerview has helped our business remain competitive by allowing us to reach new customers that we have previously never been able to reach and providing them with the same, consistent quality of goods and services," Kit Coffee owner Eunice Hwang said in a company press release. "Unlike traditional retail spots, it feels like a tight-knit community where we can truly get to know our customers and build relationships with them on a daily basis."
Being at Centerview is helping Hwang's small business expand, even during an extended pandemic.
"We are known for our delicious coffee, but equally known for our avocado toast and breakfast burritos," she said. "We are definitely working on seasonal drinks and fun food items, including sandwiches and waffles, that we will only be offering at the Irvine location."
Recent research has shown that specialty and independent coffee shops have continued to grow, even as many chains have shifted their strategies, downsized or closed altogether. The global specialty coffee shops market is expected to grow to USD $64.82 billion by 2025.
"We believe that smaller coffee shops like Kit Coffee can thrive by making personal connections with the customers," Hwang said. "Centerview is a perfect place that allows this to happen organically."
