Franchising

KIller Burger cranking up growth plans

The Peanut Butter Fatty is a menu favorite at Killer Burger. Provided

August 3, 2020

Channeling a backyard burger party vibe, Portland-based Killer Burger is launching a franchising initiative to expand through the Pacific Northwest along the I-5 Corridor from Southern Oregon up to the Canadian border. Regionally adjacent markets such as Denver, Boise and Reno will also feel the tremors of expansion as the 13-unit rock 'n' roll-themed burger joint projects quadruples its franchise presence over the next five years.

"We've built the concept for the long haul. Staying patient with our growth has meant prioritizing profitability for our franchisees with the most distinguishable burger brand in the country," CEO and Founder TJ Southard said in a company press release. "When it comes to an experience where burgers, craft beers and music come together, there is no other concept that brings the energy like we do. It all starts with the best-tasting burgers — it's why we've been named Portland's 'Best Burger' so many times."

Killer tops all burgers with bacon and select proprietary sauces, including the Peanut Butter Pickle Bacon Burger, which is one of the brand's most popular items.

Southard developed the burger concept out of a sincere desire to open a restaurant where he and his close friends could hang out, blast rock music, enjoy diner-style burgers and drink top-tier craft beers.

COVID-19 won't be the death of Killer Burger

Killer Burger pivoted quickly to meet the challenges of COVID-19, creating a modular service design and investing in an online ordering system. Store performance has remained strong and the customers keep coming back, which means this new store layout will be adopted into mainstream operations going forward, Southard said.

"Killer Burger is all about bringing people the very best version of this truly American food," he said. "That's why we've spent so much time in test kitchens perfecting everything on the menu, from patties to sauces so we can make the best burger imaginable. And it's why we can't wait for new franchise partners to help bring the Killer Burger experience to everyone."

Killer Burger is awarding franchise opportunities to both single-unit and multi-unit franchisees. Ideal candidates include transitioning professionals, seasoned restaurant owners/operators and skilled entrepreneurs.