News

KFC ready to open a fast casual spinoff?

July 2, 2013

In the spring, KFC closed one of its flagship units in its hometown of Louisville, Ky., to remodel into what the company calls an "Innovation Restaurant." The unit is scheduled to open later this month.

More information about that new concept has emerged. Louisville Business First reported that a CareerBuilder.com job posting for the restaurant described the site as a "fast casual test store."

Insider Louisville reported that the name of the new concept is "KFC 11," a tribute to the brand's signature 11 secret herbs and spices. The publication also notes that the new restaurant will feature new cooking technology, which will be displayed in an open kitchen.

The rest of the job posting reads as follows:

"We've taken the best part of KFC (you guessed it... the chicken...), and crafted it into simple, fresh tastes for today. Flatbreads, sandwiches, salads and rice bowls share the menu with refreshing new drinks and indulgent sweets. And yet with all of this delicious, new food, we haven't forgotten our roots -you'll always be able to get the Colonel's famous Original Recipe (r) Boneless chicken! KFC eleven will transform how people think about the brand, and we're looking to build a spirited crew to bring these fresh and amazing flavors to today's consumers. Our passion and care, along with our relaxed atmosphere, will keep guests coming back again and again whether for a quick bite or a lingering visit ..."

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