December 26, 2019
El Pollo Loco has expanded its so-called "better-for-you menu" by adding a line of Pollo Fit Bowls. The brand said that its data indicates that while 95% of Americans always or sometimes seek healthy food, only 25% report ever having easy access to such offerings, according to a company news release.
"We know our customers are increasingly looking for varied approaches to healthy living, so it made sense to introduce a better-for-you culinary innovation in advance of the New Year that not only delivers on taste, freshness and high-quality ingredients but is also accessible to everyone," El Pollo Loco CMO Hector Muñoz, said in the release. "This is only the beginning for our growing better-for-you menu, and we look forward to debuting additional offerings customized for varying lifestyles in 2020."
The new bowls are intended to help keto, paleo or other diners seeking more healthful options find them via two keto-certified bowls and one that is paleo-friendly. Each serving has organic spinach topped with an assortment of nutritious offerings. The variations include: