Marketing

KC Chipotle renames store in honor of Travis Kelce, Taylor Swift

Photo: Chipotle

November 20, 2023

A Chipotle in Kansas City is renaming itself "Chipolte" in honor of Travis Kelce, a two-time Super Bowl-winning tight end for the Kansas City Chiefs and new boyfriend of Taylor Swift.

The football star's past Tweets went viral last week after they resurfaced showing his love for "Chipolte," in 2011, where he Tweeted, "Went from class to therapy, now I need some #chipolte and then I'm off to check out my new apt!!" Chipotle enchanted fans with a response of its own, using one of Swift's popular song lyrics, "It's me, hi."

it's me, hi https://t.co/L0IrS3K0r0

— Chipolte (@ChipotleTweets) November 15, 2023

"When Travis Kelce's old tweets referencing the brand started resurfacing on X, we knew there was an opportunity for us to organically engage in an authentic way," Erin Wolford, VP of external Communications, said in an email to FastCasual. "Our response was one of our top-performing posts on the platform this year, so we decided to keep the momentum going for our fans by renaming a local Kansas City restaurant as a nod to 'the guy on the Chiefs' ahead of tonight's game."

During her concert last week in Argentina, Swift changed the words to one of her songs to "Karma is the guy from the Chiefs coming straight home to me," officially making their relationship. Kelce attended the show.

Fans can find the "Chipolte" restaurant minutes from the Chiefs stadium at 4151 Sterling Ave., in Kansas City. The sign will remain for a limited time.