Franchising

Kate Hudson launches plant-based smoothies at Bluestone Lane

Provided

February 1, 2022

Bluestone Lane, an Australian-inspired coffee brand, is partnering with Inbloom, a holistic nutrition powder and supplement brand founded by actress and entrepreneur Kate Hudson, to create three plant-based smoothies, blended or boosted with Inbloom's nutritional powders.

"I believe that how we treat our bodies on the inside impacts how we show up on the outside," Hudson said in a company press release. "I started Inbloom as a way to help people understand that nutrition is the foundation of wellness, the gateway to looking and feeling your best. Our first brick-and-mortar partnership with Bluestone Lane showcases Inbloom as an essential in the whole food and wellness category, and continues to demonstrate the effortless ways people can deliciously boost their nutritional well-being on the go, or at home."

Menu options at Bluestone include the Berry Brekkie, Peanut Butter & Blueberry and Keen Greens. Customers may add boosts of Beauty Aura marine-collagen, Immune Defense protection powder or plant-based Clean Green Protein in Vanilla. Bluestone Lane locals will also have the option to boost any smoothie or beverage on the menu with Inbloom and shop a limited-edition product bundle online.

"As two brands rooted in holistic health, our premier partnership with INBLOOM is truly synergistic," Nick Stone, Bluestone Lane founder and CEO, said in the release. "By incorporating INBLOOM's powders into a deliciously curated smoothie menu, Bluestone Lane is leveraging its platform to educate and foster improved nutrition and wellness within our community. We consistently champion collaborations with like minded brands to introduce our locals to new menu items and concepts that resonate with their overall desire to live a healthy, balanced lifestyle. We are thrilled to partner with Kate Hudson on this first-ever limited edition INBLOOM menu curation."

The plant-based smoothie menu is now available at all 55-plus Bluestone Lane cafes across the U.S.