March 20, 2025
Just Salad has created a dinner category, Market Plates, designed for health-conscious consumers. The permanent menu addition will feature from-scratch, oven-fresh options that include premium proteins, grains and seasonal sides at an accessible price point. With the majority of its sales occurring at lunch, Market Plates creates a dinner-friendly option for customers looking for a healthy, hearty option for dinner, said Nick Kenner, founder and CEO of Just Salad.
"We've built incredible loyalty with our lunch offerings, and now we're excited to introduce a new option with the same commitment to quality, health and sustainability our customers have come to expect," he said in a company press release. "This launch reflects our understanding that today's consumers seek quick and convenient options that deliver healthful, protein forward meals, whether that's for lunch or dinner. By expanding our menu to include these chef-crafted plates, we're answering the call from our customers who want to enjoy Just Salad in a variety of ways and beyond their traditional salad at lunch as we scale across the country."
Market Plates empower guests to "Eat Fancy and Dine Casual," offering:
In addition to Market Plates, Just Salad revealed its Spring 2025 menu, featuring four limited-time offerings, including:
The company was founded in 2006 and has over 90 locations in New York, New Jersey, Connecticut, Florida, Illinois, Pennsylvania and Massachusetts.