April 13, 2022
Juice It Up!, which serves smoothies, açaí bowls and raw juice, will develop nine stores throughout Northern California, thanks to a deal with franchisee Boby Singh, who owns several Mountain Mike's Pizzas, Juice It Up's sister brand.
"When it became time for me to diversify my franchise portfolio with another best-in-class brand, I didn't have to look far to see that Juice It Up! was the clear choice given my many positive experiences with the brand's talented ownership team," Singh said in the release. "Considering the rising popularity of the smoothie and juice industry, I am eager to introduce Juice It Up! to new guests and I am proud to contribute to Juice It Up!'s growing footprint in the northern half of the state."
Founded in 1995, Juice It Up! has over 100 locations open or under development.