News

Juice it Up seeking Florida franchisees

June 2, 2017

Juice It Up has announced plans to enter the Florida market and is offering franchise opportunities to entrepreneurs throughout the Sunshine State, according to a company press release.

The raw juice and smoothie industry is worth $9 billion worldwide, according to research firm Technavio, and the market is expected to continue expanding as people strive to live healthier lifestyles, Carol DeNembo, Juice It Up vice president of business development, said in a company press release.

"Today's consumers are healthier than ever before and choose companies who support and align with their healthy, active lifestyles, and as our guests' nutritional needs continue to evolve, we've dedicated our resources on developing products that include trending ingredients, and this refreshed approach is really resonating with our guests," she said.

With locations in Texas, New Mexico and Oregon, along with its home state of California, Juice It Up sees Florida as a natural growth target for the growing juice and smoothie franchise because it has many of the same geographic qualities as its home base of Southern California, DeNembo said.