Operations

Juice It Up promotes Operations VP to CEO

Juice It Up has promoted Susan Taylor to president and CEO. Provided

July 31, 2020

Juice It Up has promoted Susan Taylor to president and CEO. Taylor, who joined the brand's senior leadership team last September as VP of Operations, is a 30-year restaurant veteran, including a 14-year tenure with Jamba, according to a company press release.

"We're very confident Susan will continue to drive the brand's commitment to our franchise partners while delivering exceptional experiences across the board, said Chris Braun, who has been serving as Juice It Up's CEO since his company, SJB Brands Llc., acquired it in 2018.

"I'm thrilled and humbled to have been given the opportunity to lead this talented team and continue our forward momentum in capturing a larger share of the market, which we are well poised to do," Taylor said in the release. "I am looking forward to really digging in and uncovering unique ways to increase franchisee growth and profitability and strengthen the guest experience while taking Juice It Upto new heights."

Juice It Up has more than 100 locations open or under development across California, New Mexico, Oregon and Texas.