News

Ed Hardy co-founder opens Juice It Up! franchise

Juice It Up! has opened its newest location in at 1120 Hermosa Ave. in Hermosa Beach, Calif.

September 2, 2014

Juice It Up! has opened its newest location in at 1120 Hermosa Ave. in Hermosa Beach, Calif.

The store is the first of three to open under the ownership of Vincent Audigier, co-founder of the Ed Hardy fashion brand, and his wife, Charee.

"We were looking for a franchise opportunity that would make us feel confident in our investment, and a brand that is seasoned enough to adapt and respond to changes in the industry," Audigier said in a company press release. "With the booming raw juice industry that's only picking up more steam as time goes by, we're confident that becoming a Juice It Up! franchisee will prove to be a very smart business decision."

"Juice It Up! is thrilled to welcome the Audigiers to our talented team of dedicated franchisees," Carol Skinner, senior director of Marketing and Business Development, said in the release. "Vincent and Charee are coming on board at a very exciting time for our brand, as we are experiencing phenomenal chain-wide sales growth, and are in the midst of executing aggressive nationwide expansion."