Operations

Juice It Up opens in Santa Barbara County

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June 29, 2022

Juice It Up has opened its first Santa Barbara County location in Santa Maria, California.

Featuring the brand's fresh store design that includes striking architecture and a welcoming environment, the store is owned by first-time franchisee Boby Singh, who recently signed a nine-store development deal for Central and Northern California, according to a company press release.

"I am very proud to open my first Juice It Up! store in the vibrant city of Santa Maria, and I am confident that Juice It Up!'s nutritious and delicious menu of smoothies, raw juices and superfruit bowls will appeal to the local community, especially as the hot summer months approach," Singh said in the release. "When I decided to begin franchising with a healthy and fresh juice chain, Juice It Up! stood out due to its amazing products, commitment to menu innovation and the overall guest experience — not to mention the brand's top-notch leadership and franchise support team. What also stands out is the brand's lower cost of entry and attractive food cost and labor dynamics, particularly in this day and age."

Juice It Up has over 100 locations open or under development across California, Arizona, New Mexico, Oregon and Texas.