Franchising

Juice It Up opening inside c-store

provided

February 25, 2022

Juice It Up is celebrating its grand opening Sunday at Riverwalk in Madera, California, located inside Fresh Fill, a modern market providing health-conscious options.

"We're excited to open our fresh and better-for-you concept to our local community where they now have easy access to healthier options on-the-go," Brian Rocha, Juice It Up franchisee and owner of Fresh Fill Convenience Stores, said in a company press release. "Partnering with Juice It Up to offer delicious smoothies, bowls and raw juices perfectly complement the health-conscious food and specialty selections offered at our store, making it a one stop shop that our guests can really feel good about."

Juice It Up has over 100 locations open or under development across California, Arizona, New Mexico, Oregon and Texas.