Franchising

Juice It Up nearing 100th unit

Photo: Juice It Up

July 25, 2024

Juice It Up generated strong gains in the first half of 2024, with same-store sales up nearly 7% and total system sales up 9%, according to a company press release. The brand opened three locations in the first half of the year, debuting in Long Beach, Bakersfield and Reedley, California, with another nine locations on track to open by year's end. With over 30 locations in the pipeline, Juice It Up should reach its 100-location milestone by the end of 2024, setting the pace to surpass its 200-unit goal by 2028.

"As we look ahead to the second half of the year, we're pleased to see 2024 off to such a strong start with sales, menu innovation and franchise development firing on all cylinders," CEO and President Susan Taylor said in a company press release. "We've proudly earned a stellar reputation among guests, franchisees and industry peers for our longstanding commitment to delicious, functional and flavorful menu offerings, and most importantly, for offering an attractive multi-unit and multi-brand franchise opportunity for new franchisees and experienced multi-unit operators. These ideals underpin our initiatives for the remainder of the year and beyond as we enter new markets, reach new guests and prepare to celebrate our 30th year in business in 2025."

Chris Britt, co-chairman and co-owner of Juice It Up, said he was happy to close the first half of 2024 by growing average unit volumes and a promising franchise development outlook.

"We are well positioned to maintain this momentum through the second half of the year, including testing several new food and snack items along with a more expansive approach to our açaí and superfruit bowl category, both of which are terrific growth opportunities for our franchise system," he said in the release.