News

Juice it Up! names PR firm

February 20, 2014

Juice It Up! has named Morgan Marketing and Public Relations, an Irvine, Calif.-based, full-service marketing and public relations firm, its public relations agency of record after a competitive RFP process, according to a company press release. Morgan Marketing will provide a wide scope of public relations and marketing services with the goals to drive in-store sales and generate franchise interest, said Carol Skinner, senior director of Marketing for Juice It Up!

"Morgan Marketing was a natural fit for many reasons, including their impressive track record assisting food brands with generating buzz amongst franchise and consumer audiences," Skinner said. "The agency's solid reputation, creative capabilities, and deep understanding of the franchise restaurant industry makes us confident that we've chosen the right partner for our brand."

Morgan Marketing will work closely with the Juice It Up! marketing team to develop strategic communications programs that support the brand's aggressive growth initiatives, while promoting its mission to deliver premium-quality raw juice blends and smoothies to fuel the active lifestyles of its guests, according to the release.