News

Juice It Up launches campaign to help stop hunger in California's Inland Empire

April 5, 2019

Juice it Up is partnering with the hunger-relief organization, Feeding America, in hopes of helping to protect those in the communities it serves from going hungry, according to a company press release. The food bank in the Inland Empire, an area in Southern California, which includes the cities of western Riverside County and southwestern San Bernardino County, feeds over 400,000 people and distributes more than 2 million pounds of food per month.

The campaign, "Feed It Up," allows guests to donate to the cause via boxes at each of Juice It Up's 45 Inland Empire locations through Dec.31, 2019. Guests who drop off five canned items will receive a $2 coupon to use on any menu item. The FARSB program will eventually launch in all Juice It Up locations nationwide, said Milena Rimassa, Juice It Up's director of Marketing.
 
"We are proud of our amazing franchisees who jumped at the opportunity to support their hyper-local communities and further FARSB's indispensable work in the Inland Empire," she said in the release. “We're thrilled to exercise our company's core values of corporate citizenship and service, and are committed to making a positive impact in the areas we serve."

Founded in 1995, in Irvine, California, Juice it Up now has more than 100 locations open or under development across California, Florida, New Mexico, Oregon, and Texas.